Music Campaign

This was one of my favorite projects I got to work on, the music campaign. We had complete freedom with this project and could pick any band/artist that we wanted. I wanted to pick a band that I knew would actually use the stuff I made instead of a band that isn't around anymore, most of the bands I listen to are 90's Hardcore bands. After talking to a few bands, I choose to do Corpus Christi because I know the guitarist Jarrod and I was really familiar with their music.

Originally the woman and skull were vector but I later changed them to the photos you see now. The hair was scanned in from a wig I found in my closet,  glad I didn't throw it away. My idea was that the band came out with a CD and a live CD in a digipack. I had to design a the CD art, website, poster, itunes ad, two banner ads and 5 promotional pieces which I choose to do a hoodie, magazine ad, boards, stage banner and cab faces and an iPhone/iTouch app.

CD Digipack Outside

Whole

Front

Close up of type on front

Back

Close up of type on back

CD Digipack Inside

Whole

Fold out one

Fold out two

Close up on type

Booklet

Whole

Inside Close Up

 

CD's

With Case

Without Case

Close up of CD

Poster

Whole

Close up of top type

Close up of bottom type

Website Homepage

The middle of the webpage would be flash, the user would be able to slide side to side to view the whole CD art and different parts be clickable to bring them to a different section.

Website Gallery Page

The middle of the webpage would be flash, the user would be able to slide side to side to view the whole CD art and different parts be clickable to bring them to a different section.

 

iTunes Banner

Two Website Banner Ads

Small

Medium

 

Hoodie

I choose to do a Hoodie design because I wanted to give them something rather than a typical t-shirt. Many metal bands use black colored shirts so I felt by having the hoodie white, they are already separating themselves from the rest.

 

Boards

I choose to do boards because I thought they would be a cool and unique way to promote the band. The band could sponsor boarders which would help create a buzz about the band. The boards that I used were, skateboard, snowboard, skis, wake board and surfboard.

   

Magazine Ad

I choose to do a ad for a zine because I felt it would be a great way to help the band get its name out there. With a zine ad the band could reach new people by using the ad in different zines. This will also help increase album sales. The ad was created to only take up have a page.

Stage Banner and Cab Face's

I chose to do a stage design to give them a wow factor when people saw them play. With having the art on the cabs and banner behind the drums people could easily recognize who they are seeing. The photos came from another bands stage pictures which I then photoshopped Corpus Christi's stuff into it.

Stage Banner

Left Cabs

Right Cabs

iPhone/iTouch App

I chose to do an app because I have yet to see a band do one and I thought it would be a great way to promote a band. By having an app they can keep fans up to date and get on a more personal level

with them.

App Wallpaper

App Icon

App