Tuesday, June 22, 2010

New Balance Commercial Animation


This is the first animation I ever made in Cinema 4D. I purposely simplified everything so I could focus on learning how to animate things in C4D.

The idea was that New Balance and it's competitors had a race to see who was the best. Halfway through the race NB's competitors gain a lead which causes NB to push harder. Doing so caused NB to become a speeding ball of fire, thus leaving its competitors far behind.


Getting the fire to work was defiantly the hardest part of creating this. I did not use After Effects, everything was made in Cinema 4D. And it took almost a whole day to render. Overall I enjoyed learning how to animate things in C4D and plan to do more in the future.

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